Donald Trump’s inaugural address was many things.

It was populist. It was nationalist. And it fired a shot across the bow at the Washington establishment.

But the media lost their minds when Trump didn’t say these two words.

During his speech, Trump never mentioned Hillary Clinton.

So-called reporters were furious.

The Hill reports:

“Trump’s omission did not go unnoticed in the media. CNN chief political analyst Gloria Borger said she expected some reference to the former Democratic presidential nominee.

“I was also surprised that, in some way, he did not pay some tribute to Hillary Clinton like I expected as George W. Bush did to Al Gore when they had a hard-fought fight,” Borger said. “I thought that would have been a unifying moment for him, but to me this was the Donald Trump we saw during the campaign, and saying, ‘I didn’t win, the American people won.’”

But was not mentioning his vanquished opponent out of the ordinary?

Not really.

The Hill reports:

“President Donald Trump did not mention his former campaign opponent, Hillary Clinton, during his inaugural address Friday, despite her presence at the Capitol.

Following their heated 2016 campaign, the closest Trump came to a mention of Clinton was thanking her husband, Bill Clinton, along with some of the other former presidents in attendance.

This is not entirely unusual. 

Former President George W. Bush was the last to mention his defeated opponent during his first inaugural address in 2001: “As I begin, I thank President Clinton for his service to our nation, and I thank Vice President Gore for a contest conducted with spirit and ended with grace,” Bush said at the time.

But in 2005, Bush did not mention then-Sen. John Kerry (D-Mass.).

President Obama did not mention Sen. John McCain (R-Ariz.) or former Massachusetts Gov. Mitt Romney (R) in either of his inaugural addresses.”

Others in the media also argued how Trump didn’t “reach out” to the Americans who didn’t vote for him.

But others note that Trump doesn’t need to “reach out.”

He won without the support of those who voted against him.

So instead, Trump focused on reinforcing his ‘America First’ theme on trade, immigration, and foreign policy to his supporters.

And if he keeps his supporters happy, he will win re-election again.

It makes perfect sense for him to not mention Hillary Clinton, and to not extend a fake olive branch to those who oppose his Presidency either.