Target’s stocks recently took a massive hit, and the retail giant is making some serious cuts because of it.

Not only did they lose funding, but profits tanked tremendously as well.

Their downfall was caused by a political stunt they pulled, involving one of Obama’s worst legislative acts.

A boycott was put into place against Target after the company revealed it was making its dressing rooms unisex and “transgender friendly.”

Breitbart News reported:

Target announced the end of two projects as the stock price hit $64.77 at market close on Feb. 8. That’s down from $83 when the boycott began once the company made its transgender policy change on April 19. The stock price drop has slashed roughly $10 billion from the company’s value on Wall Street.

As a result of their losses, they recently halted two major projects on which they were working and planning for several years.

The first project was conceptually known as the “Store of the Future.”

Breitbart News reported:

Target announced it was shutting down a project billed as the “Store of the Future.” The project was aimed at developing a new outlet design that would consist of a smaller upfront retail store fronting a warehouse with robots picking items for the customers up front, recode.com reported. The closure was so sudden that it caught the project’s manager by surprise.

This project was expected to incorporate its Internet-based e-commerce offerings and was also set to offer space for customers to attend classes or have “meet-ups.”

Target announced shortly after that it was shutting down a second project, with the code name “Goldfish.”

Breitbart News reported:

The second project was codenamed “Goldfish,”and it was intended to create an online marketplace upon which other retailers and manufacturers could sell products to customers through Target.

In a statement made to the public, Target announced its decision to cancel the projects as a normal ebb and flow of business.

Breitbart News reported:

“At Target, we regularly pause to evaluate our business and have to make tough choices about where our company is best served to invest our time and resources. We recently made some changes to the innovation portfolio to refocus our efforts on supporting our core business, both in stores and online, and delivering against our strategic priorities. Target remains absolutely committed to pursuing what’s next. We see a tremendous opportunity to drive innovation in areas that will fuel our growth both in the short and long-term in areas such as digital, technology, supply chain and merchandising.”

It’s obvious the real reason behind their sudden halting of projects is directly due to their decision to have mixed sex and “transgender friendly” dressing rooms.

A similar boycott occurred after Target announced its plan to have mixed-sex and “transgender friendly” bathrooms as well.

What are your thoughts?

Would you boycott Target because of their bathroom/dressing room regulations?

Leave us your thoughts in the comments section below.